About

As the sole designer on the Artime project, I embraced the challenge of creating a seamless booking experience for companies looking to reserve theatre and opera performances. Starting with a few initial concepts and a basic outline of business goals, I developed the entire user journey in high-fidelity design, focusing on simplicity, clarity, and an intuitive flow. Over several months, I led each stage of the design process, from ideation to final execution, ensuring that Artime provided a smooth, user-friendly booking experience tailored to corporate clients.

Beyond the design itself, I acted as the primary liaison with stakeholders, project managers, and the development team, keeping everyone on the same page to meet both business and technical needs. A significant aspect of the project involved building a custom design system from scratch. This design system ensured visual consistency across the platform and facilitated an efficient developer handoff, laying the groundwork for future scalability and seamless updates.

Our Clients

Artime is a specialized platform that enables companies to seamlessly book theatre and opera performances for employees, clients, or corporate events, fostering a richer workplace culture through the arts. With a user-friendly reservation system, customizable packages, and a dashboard for managing events and tracking participation, Artime makes it easy for businesses to access cultural experiences. The platform integrates with HR systems for streamlined planning and allows feedback collection to tailor future bookings, promoting engagement and satisfaction. Artime not only enhances team bonding and client relationships but also supports the local arts community by encouraging corporate attendance at cultural events.

Challenge

One of the main challenges in designing Artime was creating a seamless booking flow that balanced simplicity with the complexity of reserving corporate events for theatres and operas. I needed to ensure that each step was intuitive, even for first-time users unfamiliar with large group bookings. Additionally, building a design system from scratch presented challenges in maintaining visual consistency while accommodating future scalability and aligning with technical constraints. This required close collaboration with the development team to address issues during implementation. Navigating these complexities while adapting to evolving stakeholder feedback made the project a demanding but rewarding experience, enhancing my problem-solving and adaptive design skills.

Results

The result was a user-friendly booking platform that streamlined the process for companies to reserve theatre and opera performances, enhancing employee engagement and cultural appreciation. We successfully established a cohesive design system that not only ensured visual consistency across the platform but also laid the groundwork for future scalability and seamless updates, ultimately positioning Artime as a valuable resource for corporate cultural events.